So I was in the airport yesterday and I was just mindlessly scrolling through Instagram, when i saw this girls face. I think I’ve seen this girls face hundreds of times and I vaugely remember hearing about her some time ago…it was this face:
Chances are you’ve heard or seen something about this women, she’s Em Ford, a beauty blogger and you may have noticed she has reasonably severe acne. Em Ford is a genius with a makeup brush and contouring kit, so she started uploading videos and tutorials on her YouTube channel: My pale Face. This was all well and good and people loved her stuff. Until a few months ago when she decided to bare all and go bare face.
Then as you can expect with people who have a platform to voice their uglynopinions on a social platform…will do and soon enough words like ‘ugly’, ‘disgusting’ and various other words began to appear on the comment section.
So then she created a Youtube video addressing these comments, you can’t watch it here. I really do applaud her for this video, it shows you really just can’t win and you definitely will not please everybody…
On the one hand people love it, they love her face with makeup, or people shame her for wearing too much or for not wearing any at all. She gets accused of misleading people and one commenter goes as far to say ‘imagine waking up to that on a morning’. These comments cut way deeper than simply criticising her, they are personal and they reduce her to nothing more than object.
To be honest I think she handled the situation pretty well, I would have probably cried and deleted my account if I came under so much scrutiny but she didn’t, and I really do applaud her for that. She doesn’t do anything wrong, she likes makeup and she’s good it and all of a sudden thousands of people think it’s their right to insult a stranger on the Internet.
What I want to to really ask you though, do you think Instagram and YouTube have a duty to protect their ‘stars’? I think there definitely needs to be more intervention to stop comments of this style and of this mass, on people’s channel but then again is that just too big of a job?
Sadly I don’t think Em Ford will be the last YouTube star to face internet bullies, but at least she’s doing her bit to stand up for her and the people around her.
Let me know what you think,