No that’s not a spin off of ‘British next top model’ or my new idea for a TV game show (silently sends emails to BBC) it’s what I see this whole modelling thing as.
Recently you’ve probably seen is woman’s beautiful face:
You would have had to be living on Mars to miss out on all the ‘uproar’, the fat shaming, the thin shaming and redefining beauty standards. Well I think we might have all been a little bit tricked by those lucrative advertisers, who actually definitely do want everyone to know about their product: MILK (modelling agency- not the dairy product).
In my opinion this is not the beginning of recreating body ideals, in my opinion Tess is doing her job, she’s not an average size 14 woman because ‘average’ doesn’t sell in the hard world of beauty and modelling. MILK know that having a beautiful woman is not enough to increase attention, they need to go to the extreme in order to compete with the competitors and gain public attention.
And hasn’t it done just that? I now know the name of a modelling agency that I previously wouldn’t have cared about because of this woman and her advertising campaign. Which is a win for MILK but I’m not sure who else.
Maybe Tess Holliday is a beacon of modern day female empowerment, but I also think it’s a sad moment for the UKs average woman, a size 14, because she’s not the skinniest but she’s not the biggest size and so who represents her? Who represents the women that walk down the street, the size 12s, 16s, 10s? Does promoting one look and appearance over another actually do anything to redefine beauty? Or is it again just another example of fashion being only for the elite?
In my opinion we should celebrate Tess Holliday, for helping millions of women feel a little more empowered but I just hope this helps everyone move forward in accepting EVERYONES beauty ideals not just extremes, that’s okay if you’re not a size 6 and if you’re not a size 22, that it is in fact okay to be in the middle.
Where do you stand on this?